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Limit Ordering Options
Your direct mail package and your sales copy are all carefully designed to bring your prospects to the critical moment where they will pull the trigger and place the order. You don’t want to lose them...
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Use the Right Format for Your Offer
Photo credit Options, options, options. There are so many direct mail formats to choose from: letters, postcards, magalogs, oh my! Some of them are perfectly suited for you, and others – not so much....
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Get Your Postcard the Attention Your Business Deserves
Photo credit Whoever thought you could do so much with a simple postcard? Nowadays the options for postcard mailers have grown by leaps and bounds. But more options means more planning on your part. If...
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Intrigue Prospects With a Tear Sheet
Tear sheet sample As direct mail marketers, we are always looking for ways to get prospects to open the envelope – and then actually read the sales piece. Sometimes our approach requires us to be a...
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Putting Together an Invitation Mailer
Photo credit A number of my clients have been having great results using an attractive sales piece format known as the Invitation Mailer. This format fulfills a very specific purpose, and it’s not...
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The Shock and Awe Package
Your best prospects are people who have specifically requested information from you about your products and services, and/or people who have already placed an order with you. You can think of each...
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Don’t Try to Please Everyone
There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business...
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Write Attention-Grabbing Headlines
Photo credit The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get...
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Write a White Paper
Photo credit You don’t hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy...
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Use Content Marketing
Photo credit One of today’s trends in marketing doesn’t look anything like marketing – and it’s actually been around for more than 100 years! Today it has the name, “content marketing” or “information...
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Send Dimensional Mail
Photo credit Dimensional mail isn’t your standard letter or post card. Dimensional mail is much more exciting. It’s lumpy and bumpy. It’s unusual. It feels like a gift. The recipient picks up the...
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Create Unique Envelope Packages
Photo credit The biggest hurdle for an envelope sales package is getting the envelope opened. If the envelope is not opened, no sales will be made! We MUST make sure we find a way to get the envelope...
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Three Simple Ways to Increase the Likelihood That Your Mail Will Be Delivered...
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or...
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